Marriott Marketing & Communications Manager in Greater London, United Kingdom
MARKETING & COMMUNICATIONS MANAGER
The London Marriott Hotel County Hall
Job Description & Responsibilities
The London Marriott Hotel County Hall seeks a dynamic, creative and innovative marketing and communications specialist to drive the integrated strategies designed to position the hotel competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives both local and international loyalty.
The Marketing & Communications Managerwill manage all offline and online routes to market, demonstrating intuition and leadership in all aspects of the marketing and PR mix. A key focus will be to maintain and grow the hotel s international reputation within the Transient Leisure and Meetings and Groups sectors. The role will also be responsible for ensuring that the hotel s renowned Gillray's Steakhouse & Bar through strong F&B programming is also an essential output for this role.
The position reports directly into the Director of Sales & Marketing, The London Marriott Hotel County Hall with dotted line report to Director of Marketing, London, UK.
Within the confines of the hotels marketing and PR budgets and business requirements, this position will be responsible for developing and activating innovative marketing and communications initiatives which will improve key financial and customer metrics for the hotel and its venues.
Key job functions:
Fulfill a marketing and PR leadership role within the hotel: Analyze the hotel s competitive strengths / USPs, develop hotel / outlet positioning and communicate core consumer messaging that clearly differentiates the hotel from its competitors.
Direct and support needs of the market and property to ensure maximization of all channels in collaboration with the Marriott Digital Services team.
Develop a content-led communication plan and integrate across key channels to communicate hotel positioning and brand passions to target audience. This includes photography, video, copywriting and other forms of storytelling content, ensuring delivery in adherence with brand guidelines and hotel positioning.
Grow the hotel s appeal with local and international journalists and influencers, mindful of target audiences, lead times, programming and content. This includes ensuring all journalist stays are fully prepared and hotel teams briefed accordingly.
Manage the PR agency with the support of the UK & Ireland PR hub and be the hotel s main liaison with Marriott s cross-continent PR hubs and Headquarters.
Drive the positioning / activation of Gillray's Steakhouse & Bar on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing and PR activities, (including event strategy / programming), aiming to engage with locals and increase capture ratio from in-house guests.
Drive brand activation and ensure the brand experience comes alive through the hotel s messaging and guest experience.
Develop and deliver tactical marketing campaigns across all segments and in line with business needs, including participation in Marriott UK above property programmes that represent strategic opportunities for the hotel and its venues.
Manage marketing and PR budgets and deliver targeted activations with identifiable tracking and ROI mechanics implemented and reported at all times.
Pro-actively identify and manage relevant marketing partners to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
Pro-actively seek opportunities to represent the hotel in coordination with the hotel management team in community and industry organizations and events, always mindful of events that might be relevant for hosting at one of the hotel s venues.
Focus on increasing engagement with local Marriott Rewards Members through the organization of events, and enhancing guest experience with Elite Members on property.
Support sales team with the creation of marketing collateral and tactical promotion associated with the key market segments, (e.g. Groups, Weddings, Suites)
Ensure full compliance with all Marriott brand marketing standards & programmes.
Develop a Social Media strategy in line with the brand positioning and content marketing strategy. Specific focus on online reputation management and guest engagement.
In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the General Manager based upon the particular requirements of the hotel:
- Provide constructive feedback to all departments, specifically in relation to the repositioning of the Restaurants/Bars and Brand Activation efforts across all departments.
Be a leader and role model to all associates.
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.
Develop monthly/quarterly communication updates and wrap-up reports to hotel and regional team highlighting the different marketing activities.
Professional attributes, skills & experience:
5 years in a hotel marketing and PR role or relevant hospitality experience.
Experience in leisure marketing and brand partnerships.
Excellent command of the English language - both written & spoken.
Have strong project management skills with the ability to connect with many different stakeholders both internally and externally.
A natural and proven ability with social media, especially Facebook, LinkedIn Instagram
Superior analytical skills required as well as knowledge of Excel, PowerPoint, Word.
Strong communication and presentational skills.
Desire to set best practices and share successful initiatives with sister hotels within the Group.
Bachelor's degree strongly preferred in marketing and communication.
Personal qualities & attributes:
Energy, enthusiasm and a can-do attitude essential
Bright spark with initiative
Hard working, determined and tenacious
Strong project management skills
Highly practical with plenty of common sense
People person and team player
High degree of personal loyalty & integrity
This job description is not an exhaustive list of all job functions that an employee in this position may be asked to perform depending on business needs.
Job: Sales and Marketing
Organization: Marriott Hotels Resorts /JW Marriott
Location: GBR-Greater London
Requisition ID: 17001EBM