Amazon.com Director, Mindfulness & Wellness Content in London, United Kingdom
Audible, Inc. is the world’s largest seller and producer of spoken audio entertainment, information and educational programming. Since inventing and commercializing the first portable digital audio player in 1997, our focus on technological innovation and superior programming has earned us millions of members around the world. We’re an Amazon subsidiary with a presence on three different continents, yet we maintain a startup vibe and small company feel. We offer more than 200,000 downloadable audiobooks, audio editions of periodicals, and other programs, and an escalating array of listening products that enrich daily life for a growing population of people who want to be more productive, well-informed, and thoughtfully entertained.
The Director, Mindfulness & Wellness Content, will be primarily responsible for planning and delivering the setup of Audible’s Mindfulness & Wellness business.
Bringing passion for psychological and physical wellness, psychology of behaviour change and innovative application of media and technology – he/she will work closely with the VP Mindfulness & Wellness Content, liaising with other functions within Audible and overseeing the day-to-day execution of the strategy to make Audible a world leader in wellness and healthy living.
Contributing to the vision whenever relevant, and leveraging data, expertise and intuition, this role is an opportunity to play a central part in creating high quality, approachable wellness content and to build a new but strategically significant part of the business.
The ideal candidate will have some experience in digital media, be an avid fan and listener to spoken word information and entertainment, have good operational and influencing skills, and be able to be a trusted pair of hands in an exciting and fast-moving area.
Work closely with the VP, Wellness & Mindfulness Original Content, to execute the vision for Audible’s Mindfulness & Wellness business – translate strategy into concrete plans, identify and manage dependencies and blocks to progress, take ownership of key milestones relating to pricing, marketing, promotion, business development.
Develop content and programming concepts that align with the vertical’s creative vision – brainstorm ideas for content, analyse market and survey data to understand what audiences are interested in, ensure alignment and consistency with existing content and the overall content vision, articulate and pitch content ideas.
Work closely with a pool of internal producers to create/deliver exceptional content – ensure progress against production plan, support producers to manage slippages and identify blocks, liaise with marketing functions to coordinate creation of cover art, marketing messages for launch, content placement.
Manage relationships with content partners – where content creation is in the hands of external partners, support them with liaising with internal touch points, and ensure progress is kept to plan
Identify, contact and attract producers of existing content that can be acquired as additional material for the initiative – use existing network and experience, as well as regularly scanning new content channels, to find content aligned to our vision, evaluate against criteria, and establish contact to check for openness to acquisition and open negotiations.
Continually evaluate Audible’s Mindfulness/Wellness portfolio for opportunities to improve and expand to new areas.
Track audience engagement and help identify ways to continuously improve
Keep abreast of the competitive landscape in terms of both content and delivery.
Expertise in one or more of psychology, biological sciences, nutrition, physical fitness, healthcare
Experience in developing audio content
Is a “digital native”
Demonstrates track record of complex programme oversight and delivery
Must possess Bachelor’s or advanced degree.
Always acts with integrity and will uphold Audible’s values
Demonstrates outstanding communication skills; is clear, engaging and can influence others in service of the role
Collaborates and works effectively with others
Supports others by providing information and guidance from own area of expertise
Establishes and maintains strong relationships both inside and outside of Audible
Is a self-starter, taking the initiative to solve day-to-day problems and find ways to improve the way we do things
Demonstrates strong planning and prioritising skills
Fastidious with details when necessary
Genuine interest in and affinity with numbers, awareness of where data can offer insights into what we’re trying to achieve
Tenacious in bringing projects and tasks to completion, consistently meeting deadlines
Is dedicated to excellence, holding consistently high quality standards
Flexible and able to adapt swiftly as circumstances change
Comfortable with ambiguity, making sound judgements with limited or ambiguous information
AMZR Req ID: 566042
External Company URL: www.amazon.com