BT Head of Strategic Marketing, BT Consumer in London, United Kingdom

Head of Strategic Marketing

BT Consumer

Why this role matters

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

In this role you will define the positioning, launch and on-going marketing strategy for cross-product, convergence and service propositions. You will own the 12 month marketing plan for your area recommending the right marketing spend and communications mix for the message and audience.

What you’ll be doing

You will initiate and lead the delivery of this marketing plan to ensure that both brand and commercial objectives are met. You will act as an integral part of the consumer marketing management team providing marketing guidance and leadership and be a key input into the consumer marketing strategy.

You will initiate and lead the delivery of this marketing plan to ensure that both brand and commercial objectives are met. You will act as an integral part of the consumer marketing management team providing marketing guidance and leadership and be a key input into the consumer marketing strategy.

You will also own the definition and delivery of the medium to long term marketing strategy for ATL/BTL acquisition/regrade and the translation of this into the 12 month rolling marketing plan.

We’ll also need to see these on your CV:

  • Marketing experience in a senior professional consumer marketing role

  • Able to evidence marketing budget accountability in excess of £5m per annum

  • Able to evidence driving large scale, multi-channel TTL marketing campaigns in a major consumer facing plc business

  • Relevant industry experience (Telecoms/TV Marketing/Mobile), as role holder will be expected to drive best in industry campaigns

  • Demonstrable agency management experience – creative and media

  • Experience of working on new brand or proposition launches in a consumer market

Why choose us?

BT has one of the biggest marketing spends in the UK. If you want to work on big-budget, award-winning, high-profile campaigns, this is the place to do it. From broadcast, online and print to direct marketing, PR and sponsorship deals – on everything from fibre broadband and mobile to TV and sport.

We’re proud to be the world’s oldest communications company but we’re coming at new markets like mobile, TV and sport with the disruptive attitude of a start-up. Doing that takes creativity, energy, curiosity, drive, initiative and ideas. It takes people who make things happen and don’t settle for second-best. Does that sound like you? If the answer’s yes, come and help us revolutionise things for our customers.

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.

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Job: Marketing, Internal Communications and PR

Title: Head of Strategic Marketing, BT Consumer

Location: GBR %26 Ireland-GBR-London-London

Requisition ID: 70458