Publicis Media Associate Insight Director in London, United Kingdom
This role is key to Starcom's offering as a strategic and insight led communications planning agency. Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands across the UK including: P&G, Airbnb, Samsung, Visa, Fiat Chrysler, Heineken and more.
Working across a range of UK & Global Network clients, it will be your responsibility to deliver insight leadership in the form of consultancy, recommendations, research project delivery and actionable insights. You will also be the Insight lead on P&G in the UK. Your aim will be to deliver direct revenue via out-of-scope research projects and indirectly via client delivery as part of the fee paying services provided. To ensure this happens you will need to embed yourself with the allocated clients businesses by working closely with the relevant planning teams, and crucially, developing direct relationships with the clients marketing and/or insight teams.
You will also need to be an expert on media research issues and be able to form clear opinion on a wide range of consumer and media developments and communicate these with clients.
You will also be involved in the development and execution of consumer intelligence approaches incorporating insight and data: typically panel research combined with digital behavioral and 3rd party data sources.
A big part of this role will involve working in pitches. Insight development is a fundamental element in any pitch and the candidate will need to deliver best in class primary research and viewpoints from secondary research to create inspirational insights to support the strategic recommendations. We want insight through research to win us Starcom pitches.
Working in the Insight team at Turnmills, this is part of dynamic team of Insight generalists and specialists. We service client needs across UK and International business across both Turnmill Street and Percy Street.
The Associate Insight Director role reports into the Insight Director at Starcom & has responsibility for managing a Research Executive.
Provide consultancy for planning teams and agency clients on consumer and media insight needs
Development of research project proposals, using proprietary or bespoke methodology approaches
Independent project management of qualitative and quantitative research projects
Complete execution of quantitative media research projects: development of questionnaires, creation of online survey, evaluation of the raw data with SPSS, design of final presentation of results
Expert on all in-house insight tools: acquiring necessary knowledge of functionality, conducting training sessions for planners and buyers, driving their usage, further development of the tools in co-ordination with international network
Championing the wider Data Sciences vision and product internally and externally
Responsibility for co-development, management and delivery of combined insight and data solutions
Analysis and interpretation of project based data as well as relevant secondary data
Presentation of project concepts and project results for our internal and external clients
Responsibility for selling-in and determining pricing policy for proprietary and bespoke research solutions
Leadership and project management of research studies
Knowledge of quantitative and qualitative research methods,
Understanding of statistical techniques used in consumer research and data analysis
Good understanding of current media, communications and marketing issues and landscape
Good perspective on, and engagement with, broad consumer and cultural dynamics
Broad understanding of digital behavioral data providers and their potential
Ability to analyse and interpret data
Ability to accurately communicate the findings (written or verbally) in a benefit-focused manner
Good presentation skills for client and pitch presentations
Ability to work in a team collaboratively
Strong problem solving, flexible thinking and multi-tasking abilities
Proactive and curious with a passion for research and awareness of new research techniques
A mindset of viewing research as critical to business growth, not a function
Research/insight team experience at a media agency, research agency or media owner
Comprehensive experience of full project management of primary quantitative research studies
Familiarity of targeting and consumer segmentation techniques and tracking surveys
SPPS experience, intermediate or above
Ideal, but not essential:
International research experience
Strong knowledge of qualitative techniques