Unilever Brand Development Manager - Oral Care in London, United Kingdom
Brand Development Manager - Oral Care
Position: Brand Development Manager – Oral Care
Area of Focus: Marketing
Background of Role The Smile brand (Signal, Pepsodent, Mentadent) is one of Unilever Billion brands, with leading positions across the globe. The Smile brand has not only been a key growth driver for the Oral Care category but also one of the flagship brand to bring our Personal Care vision to life. For more than 50 years, the Smile brand has brought its mission of improving oral health around the world to life, reaching millions of parents and children through its programs with schools, dentist, NGOs and the World Dental Federation (FDI). Besides, the huge opportunities for market development, the Oral Care category is going through an incredibly exciting time of premiumization and individualisation of needs, with consumers evolving their routines beyond the traditional toothpaste and toothbrushes, adopting new ancillaries such as pen or serums.
The Smile Premium platforms team is tasked to aggressively lead the premiumisation agenda for the brand with a specific focus on tapping on the rapid growth of the Therapeutics segment.
The role focuses on developing a winning proposition for Smile Therapeutics for our developed markets. Key role responsibilities include:
Crafting the entire brand proposition on Therapeutics (including the brand purpose and vision for Smile therapeutics)
Developing the visual and pack identity for Smile Therapeutics
Developing the right products to win in Therapeutics
Developing strong and inspiring communication, working with creative agencies with digital as key component
Developing a new business model focused on pharmacy, health and beauty and e-com
Working with the professional marketing team to ensure an integrated plan for consumers and professionals.
Leading the work with the markets to land the plan locally.
Excellent brand developer with proven track record in crafting successful concepts, brand communication and impactful pack designs.
Strong experience in working with markets to localise global plans.
Personal care experience.
And the bonus would be local experience with new business model (ecom, H&B)
Strong team player with passion for growth.
Passionate marketer with talent to craft exceptional mixes.
Excellent communicator, able to work collaboratively with local teams.
Strong personal interest in health and wellbeing.
Excited about this role at Unilever?
We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.
Primary Location: United Kingdom-United Kingdom (County level)-London-100VE
Shift: Day Job
Unposting Date: Apr-30-2018
Req ID: 180004PQ