BT Digital Optimisation Manager - Broadband Retention in London, United Kingdom

Digital Optimisation Manager - Broadband Retention

BT Consumer Digital, St Paul's, London

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

Retention is a big part of our strategy, and you will be owning Broadband retention sales and conversion online, driving trading and optimisation. You'll get the chance to make a huge commercial impact quickly.

What you'll be doing

  • Understand and utilise insights from web analytics to maximise sales and revenue through optimisation

  • Lead on delivery of price change communications to customers

  • Work closely with the Broadband Product & Development teams as well as the Digital Experience teams identifying opportunities to improve customer experience, order journeys and enhance capability

  • Create and run A|B tests based on identified opportunities

  • Help prepare weekly Broadband trading performance reviews explaining current and upcoming performance

  • Merchandising products in order to maximise sales and cross-sell/up-sell through strong navigation and UX knowledge

  • Support creating quarterly trading plans and in quarter trading recovery plans, with a keen focus on understanding what key onsite levers drive more sales and revenue

  • Regular site audits, ensuring all information and pricing is displayed correctly

  • Work closely with Marketing and Commercial teams to manage and implement a promotions calendar based on business opportunities and financial objectives

  • Coordinating the successful set up of campaign landing pages

We'll also need to see these on your CV

Very advantageous

  • Adobe Analytics and Target


  • Good commercial experience in a similar role

  • Analysis of conversion funnels and other insight

  • Identification of navigation and UX improvements to drive conversion

  • eCommerce trading experience

  • Excellent stakeholder management skills with an ability to manage priorities

  • Ability to manage change and ambiguity

  • Ability to clearly present numerical information

  • Microsoft Excel and Powerpoint

Why choose us?

BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!

We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.

Want to really make an impact? Apply today to be considered! *LI-JW

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.

Job: Online Marketing

Title: Digital Optimisation Manager - Broadband Retention

Location: GBR %26 Ireland-GBR-London-London

Requisition ID: 86320