BT Digital Optimisation Manager - Broadband Retention in London, United Kingdom
Digital Optimisation Manager - Broadband Retention
BT Consumer Digital, St Paul's, London
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Retention is a big part of our strategy, and you will be owning Broadband retention sales and conversion online, driving trading and optimisation. You'll get the chance to make a huge commercial impact quickly.
What you'll be doing
Understand and utilise insights from web analytics to maximise sales and revenue through optimisation
Lead on delivery of price change communications to customers
Work closely with the Broadband Product & Development teams as well as the Digital Experience teams identifying opportunities to improve customer experience, order journeys and enhance capability
Create and run A|B tests based on identified opportunities
Help prepare weekly Broadband trading performance reviews explaining current and upcoming performance
Merchandising products in order to maximise sales and cross-sell/up-sell through strong navigation and UX knowledge
Support creating quarterly trading plans and in quarter trading recovery plans, with a keen focus on understanding what key onsite levers drive more sales and revenue
Regular site audits, ensuring all information and pricing is displayed correctly
Work closely with Marketing and Commercial teams to manage and implement a promotions calendar based on business opportunities and financial objectives
Coordinating the successful set up of campaign landing pages
We'll also need to see these on your CV
- Adobe Analytics and Target
Good commercial experience in a similar role
Analysis of conversion funnels and other insight
Identification of navigation and UX improvements to drive conversion
eCommerce trading experience
Excellent stakeholder management skills with an ability to manage priorities
Ability to manage change and ambiguity
Ability to clearly present numerical information
Microsoft Excel and Powerpoint
Why choose us?
BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!
We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.
Want to really make an impact? Apply today to be considered! *LI-JW
We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Job: Online Marketing
Title: Digital Optimisation Manager - Broadband Retention
Location: GBR %26 Ireland-GBR-London-London
Requisition ID: 86320