BT Insight Analyst – digital in London, United Kingdom

Insight Analyst - digital


Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

The aim of our team and your role is to use data to make recommendations that feed into decisions which affect marketing activity and proposition/product development, and consequently have an indirect impact on BT Consumer’s financial performance and the customer experience. Communication is key and it is our aim to always tell a clear and concise story that compels our stakeholders to make the right decision and take the right action.

What you'll be doing

  • You'll take all our available customer data and come up with clear, actionable insight that drives our business goals. You’ll be brilliant at talking people through what you have found, helping them understand what action to take next.

  • You'll drive forward our tools and capabilities, enabling new techniques and solving problems with our data usage, passing on your knowledge to Analysts and power users across the business

  • You will also use your learnings to drive the on-site testing, targeting and personalisation strategy in order to optimise our online experiences across all online journeys

  • Investigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer and call centre data.

  • Conduct deep dive analysis in all aspects of the digital journey to pull out trends, opportunities and issues to inform the optimisation of the digital channel

  • Prepare presentations that are creative and engaging and communicate them brilliantly to stakeholders, making sure they can turn your recommendations into actions

  • Train users to encourage self-service of analytics and optimisation.

  • Manage digital optimisation streams including AB, & Multi-Variant (MVT) tests, personalisation and session replay initiatives across multiple platforms

  • Develop understanding of digital customer journeys and how we can use targeting and personalisation to improve satisfaction and/or conversion

  • Work closely with UX/CX, design, content, Analytics teams, etc. to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them.

We'll also need to see these on your CV

  • Experience in AB Testing and using MVT tools

  • Background in turning data into actionable insight

  • Proficient user of Excel and Powerpoint

  • An understanding of how analytics can be used to improve marketing performance and user experience

  • Adobe Analytics Premium experience

  • Experience of session replay tools

  • Mathematical and statistical experience or background

  • This role will involve high level stakeholder management where you will need exceptional communication and influencing skills.

  • Energetic team player with a positive attitude

  • Have a flexible approach and fast to learn new skills / work with new tools

  • Be well organised with a systematic approach to work and close attention to detail

  • Be able to prioritise workloads and meet project deadlines

  • Confident with the ability to work autonomously

  • You will have experience of working within a digital marketing or optimisation team

Why choose us?

You'll have the opportunity to work with great tools, an amazing breadth of data and great like-minded people to provide insight and actionable recommendations in a compelling way to drive growth in the Consumer business. We are a digital first business and you’ll have access to and be the expert of a wealth of data, specifically focused on our digital estate.

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.


Job: Business Analysis and Planning

Title: Insight Analyst – digital

Location: GBR %26 Ireland-GBR-London-London

Requisition ID: 88753