ForeScout Technologies, Inc. Marketing Communications Specialist in London, United Kingdom
Marketing Communications Specialist
London, United Kingdom
What will you do:
- To identify new leads and accelerate the leads through the sales cycle, ForeScout is running a Test Drive program: in a short 3-hour event the customer will learn how to configure the ForeScout appliance in real-life use cases to see which benefits it can bring to their organization.
Key for the success of this program is to attract people to register for these events. Registration is driven from various angles: the sales team approaching their contacts, the Channel Partners addressing their customer base and the Sales Development team leveraging both the ForeScout Marketing database as well as external databases. The EMEA Marketing Communication Specialist will be responsible for the invitation and registration process of all 100+ Test Drives in EMEA leveraging our Marketo Marketing Automation tool.
The role includes the communication and alignment with the EMEA Sales Team, the Sales Development team and our Channel Partners.
ForeScout is creating and running global multi-touch marketing campaigns in English, either as a generic nurture campaign or as specific campaign in certain verticals like Finance or Healthcare. To increase the effectiveness of these campaign, the EMEA Marketing Communication Specialist needs to localize and execute these ForeScout Corporate Marketing campaigns in EMEA with a focus on UK, Germany, France, Italy and Spain. Objective of these multi-touch marketing campaigns is to qualify leads, after which they can be handed over to our internal EMEA Sales Development team for further sales qualification and set-up an appointment for the ForeScout Sales Representative.
Customize collateral and sales tools to support the different languages utilizing corporate content and a local translation agency.
Administer the Test Drive programs to drive and monitor the opportunity Pipeline while tracking expenditures and ROI of this program.
What You Bring to ForeScout:
Bachelors Degree or equivalent experience
Knowledge on SFDC and Marketo or similar Sales and Marketing Automation tools is a plus
Knowledge and experienced user of MS Office tools.
Excellent writing skills in English, other languages a plus
Self-motivated, detailed and result-oriented person, able to autonomously handle the job
What ForeScout Offers You:
Strong product, good leadership, great culture, good people, diverse. If you have good work ethic, are visible, lean in, you will be recognized. We are in growth mode and there is tons of opportunity. A positive attitude and being flexible to change goes a long way here at ForeScout!
Salary and other benefits commensurate with experience and role
Depending on the experience of the candidate the role can be executed as a part-time role 4 day per week or a full time role
Contract period: May 2018 till February 2019
Location: ForeScout EMEA HQ location - London, UK
About ForeScout Technologies, Inc.
ForeScout Technologies, Inc. helps make the invisible visible. Our company provides Global 2000 enterprises and government agencies with agentless visibility and control of traditional and IoT devices the instant they connect to the network. Our technology integrates with disparate security tools to help organizations accelerate incident response, break down silos, automate workflows and optimize existing investments. Learn more at www.forescout.com.