The Estee Lauder Companies Regional Director Online UK & Ireland in London, United Kingdom

Regional Director Online UK & Ireland

Brand: Estée Lauder Companies Corporate Departments


We are searching for an exceptional Online Director from a multi-branded Retail back-ground.

The Estée Lauder Companies is dedicated to providing the ultimate experience by placing the consumer at the center of the retail journey, allowing them to connect with brands in a personal way that exceeds their needs, standards and expectations, enabled in part through Omni channel retailing.

The Director Online will be responsible for driving the Omni channel strategy, as well as guiding and coordinating with different stakeholders in the organization to achieve success in omnichannel strategic initiatives across skincare, makeup, fragrance and haircare within our portfolio of prestigious brands.

Key Roles & Responsibilities:

  • Partner with Brand leaders to ensure clear online strategy by brand that is an integral part of the Omnichannel strategy of the region and brand.

  • Build online and omni capability within the team as well as across the broader brand and functional teams.

  • Work with global to define, develop and execute the consumer loyalty strategy, platform, deliverables and KPIs for the region and by brand.

  • In partnership with retail teams evolve the in-store experience to ensure seamless consumer journey.

  • Recruit, develop and retain best in class talent in all areas of online; e-commerce, SEO, analytics, etc.

  • Managing all agency and supplier relationships, ie search, media, Google etc. to optimize Brand equity and deliver sustainable profitable growth

  • Responsibility for Online budget, P & L and A & P effectiveness. To manage all budgets to agreed guidelines including productivity.

  • Ensuring that existing major retailers are managed to achieve growth plus continued roll out of brands to new or existing retailers (Brown Thomas; JLP, MAC etc.)

  • Explore new concepts, channels and activities to drive brand awareness and growth

  • Managing direct reports to ensure success of our new investment in the Digital Studio, including its positive acceptance by the brands for digital work.

  • Overall responsibility for the critical area of talent retention within the team, using HR processes to build on that retention potential.

  • Heavy involvement in all areas of the digital strategy (one of our key strategic pillars) outside e-comm:

o Digital IQ and awareness training across the organisation

o Social media maximization and monitoring

o Collaborating closely with other departments in this effort.

  • (This needs to evolve to reflect WFM language – critical role in helping drive it) Involvement in the online-touching elements of our ROS retail strategy to ensure online integration and development of full Omni-channel capability.

  • Evolve the role of live chat across our Brands to drive consumer engagement and increase KPIs such as AOV, IPT, etc.

  • Understanding of the online consumer including market dashboard, working closely with the Marketing Analyst and CI team in this and integrating a much higher level of online metrics and KPIs into our planning process.

  • Acting as the business sponsor for Online Engineering projects eg: checkout optimization / Apple Pay Rollouts

  • Responsible for monitoring and constructing materials to communicate progress, learnings, roadblocks, and plans to stakeholders, the Omni channel Team, and the Omni channel Leadership Team.

  • Expected to provide significant operating leverage largely independently and a source of strategic direction to the Senior Leadership Team.


  • Extensive work experience in a Retail multi-branded environment with a focus on consumer experience online

  • MBA preferred; BA / BS in Business related field accepted

  • Extensive experience in Project Management, managing multiple large-scale, cross functional initiatives across diverse teams.

  • Complete fluency in English with strong presentation skills

  • Demonstrate a strategic mindset focusing on a consumer centric approach, innovation and Omni-channel consumer experience.

  • Comfort with consumer facing technology and an ability to articulate it’s impact to brands and relevant stakeholders

  • Excellent communicator, and ability to build strong cross-functional relationships to understand incentives and ensure alignment in a matrix organization

Job: Online / E-Commerce

Primary Location: Europe, Middle East, Africa-GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 182887