BMJ Senior Marketing Executive (Digital) in London, United Kingdom
Are you an energetic, forward-thinking and social media savvy digital marketeer? Do you enjoy working as part of a team to plan and deliver innovative new ways to engage customers?
If so, this could be the role for you.
An exciting opportunity has arisen for a Senior Marketing Executive to work in the BMJ Consumer Marketing Team to drive online brand communications across social and digital marketing.
Excellent stakeholder management is key to this role as you’ll be advising various departments and senior managers with their social media initiatives in order to tailor their products/services to the relevant audience to ensure they reach their commercial potential.
You’ll be passionate about understanding how the digital landscape BMJ operates in works, reviewing new technologies and keeping the company at the forefront of social media and digital developments.
In addition to the social media side of the role, experience in Paid Search would prove advantageous, as we are looking to grow the role to oversee and implement such activities.
It’s a busy role and we’re looking for someone to take ownership, use initiative and manage a varied workload.
Update and review the current social media strategy in alignment with company strategic initiatives
Gatekeeper of Hootsuite social media management platform, driving adoption and training users to ensure optimisation
Monitor performance, conduct analysis and provide regular social media metrics,including updates to the Executive on company social media maturity
Support consumer marketing and wider teams with digital queries
Plan and implement Paid Search activities - and supporting the development of the strategic direction for Paid Search within the business with the Head of Consumer Marketing
Regularly evaluate PPC performance and metrics to continually optimise performance
Other adhoc marketing activity supporting tactical plans across journals and education products
We’re looking for someone who…
Has the ability to inspire and influence colleagues and stakeholders with to take onboard new digital innovations in this constantly moving field
Is passionate about data and analysis to optimise results
Is adaptable and flexible - able to respond to circumstance with ease
Is creative and innovative - comfortable with driving change and finding new ways of working
Is resilient to challenge and criticism and looks for feedback and insight from everything around them
Is a confident presenter who enjoys delivering results to a breadth of stakeholders
Sound background in using online analytics eg Google Analytics
Working knowledge of using email marketing platforms eg Adestra
Google Adwords experience
Social media platforms and management tools e.g. Hootsuite
Paid social implementation
What you’ll get in return
If you join us, you’ll enjoy a highly competitive salary and an attractive pension package. Great holiday entitlements are standard, and you’ll be offered training and development opportunities that support and complement your career aspirations. You’ll also be part of an organisation that is committed to it’s values and mission of creating a healthier world for all.
BMJ was established over 170 years ago as a medical journal. Now, a global brand with a worldwide audience, we help medical organisations and clinicians tackle today’s most critical healthcare challenges. We do this by publishing cutting edge academic research, providing professional development solutions and creating clinical decision support tools.
As a values-driven company, we work with the vision of doing what we can to help create a 'healthier world'.
With 370 employees, and offices in Europe, Asia, and North America, BMJ are a wholly owned subsidiary of The BMA - the trade union and professional association for doctors in the UK.
BMJ takes pride in its people and is committed to being an equal opportunities employer. We value individuality and therefore welcome all qualified applications from a diverse range of candidates.
Post End Date: 31/05/2018